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CORPORATE IMAGE DEVELOPMENT

"Casual days are never licensed slob days!"
Sherry Maysonave - Founder and President of Empowerment Ent.

The American-led trend towards "dress-down days" and "smart-casual wear" for work was a disaster for many companies, as some staff took advantage of the relaxation in the corporate dress code and pushed the boundaries far beyond acceptable limits. Others turned up looking simply scruffy and un-businesslike.

"A man becomes a creature of his uniform."
Napoleon Bonaparte

Observations of differently dressed people in the workplace reveal that those who look as though they mean business are far more likely to command respect and drive their decisions than those whose appearance suggests they stopped by at the office on their way to the pub.

It is not necessary to always wear formal business attire but it is ESSENTIAL to be clean, tidy and well groomed. It also makes sense to dress to suit the occasion and in a manner that your boss or your clients expect.

In other words, don't turn up for your annual performance review in jeans and a T-shirt if you are hoping to be made an assistant manager; or expect to win a major corporate account if what you wear doesn't reflect - and therefore respect -- the same corporate values as held by your client.

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Corporate clothing

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DRESS DOWN DISASTERS

"Dressing for success in business and in the corporate world is a minefield for the unwary. In an effort to attract and retain employees, dress restrictions in the office have become increasingly relaxed - often with surprising and totally inappropriate results!"

Annie Bucknill - Founder of The Colour Consultant